In celebration of the launch of Van der Pop's cannabis strains in Canada, we partnered with agency Mosaic to develop a series of launch events for media & influencers.
The Give Yourself Flowers trade marketing & experiential campaign brought together women to learn about cannabis, the brand and take part in a hands-on potpurri making workshop. Our goal with the influencer events was to champion Van der Pop as Canada's first female focused cannabis brand, generate excitement about the in-store events, increase attendance to the public-facing activations and promote the new cannabis strains.
The two events brought out 80+ influencers and generated over 750K impressions. Each featured Instagram-worthly floral installations, terpene-based cocktails, a guided potpurri-making workshop and a three course dinner.
Venues: Cloakroom (Winnipeg), The Annex Hotel (Toronto)
Agency Partner: Mosaic Florals by: Wild North Flowers
Creative Direction: Marlo Hwang, Alex Cirka, Daniel Okorn, Lauren Coffey
