In December 2018, Canopy Growth produced Flower Forward: The Future of Cannabis to announce the launch of cannabis infused beverages, confections & vape technology. Hosted in Toronto & Calgary, the educational summit featured keynotes introducing the company's new products as well as a series of intimate sessions for attendees to learn, ask questions & sample inactive products. The 19+ event drew 800+ people including media, influencers & cannabis industry insiders.